Spirit Airlines’ failure is analyzed, revealing key factors like rigid branding and poor leadership. Insights highlight the need for agility and evolution to build

In today’s hyper-competitive markets, the most successful brands aren’t always the biggest—they’re the most agile, strategic, and ecosystem-driven. As a brand positioning strategist and

In today’s climate of financial uncertainty, SMEs and early-stage startups face unprecedented challenges—but also unique opportunities. This article explores why brand is no longer